The "pleasure of your life"!?

OK, I know I am excited, but...

Columbia Phonographs...they have an advert on the back of Count Basie, One O'Clock Jump

For the best reproduction of your records, play them on a COLUMBIA phonograph. COLUMBIA, THE GREATEST NAME IN SOUND, is the originator of the modern "lp" record and the "360" phonograph. Your dealer [uh, which dealer, do they mean?] can demonstrate a varied line of COLUMBIA phonographs, styled to enhance the decorative scheme of your home. See him [or her?] today for the pleasure of your life!

All caps are theirs...and it's very good.