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Wilhelm V., Duke of Bavaria (1579 – 1597), had a thirsty and demanding royal household, which was dissatisfied with the beer brewed in München. As a result, beer had to be imported to München from the city of Einbeck in Lower Saxony. Wilhelm ordered his royal court to come up with a way to reconcile cost and pleasure. On September 27, 1589, the chamberlains and council members, C. Strabl, A. Amasmeyr, S. Prew and G. Griesmair, approached him with an idea: why not build their own brewery?